Having based his development on innovation for more than 80 years, Fujifilm has undeniable legitimacy and experience in the imaging market. The brand is constantly developing its offers in purpose to answer to the customers' needs. Whether they are professionals or not, photography enthusiasts have a common requirement: to express their creativity with the highest level of quality. The mirrorless digital cameras from the X-Series and the GFX mirrorless medium-format system meet this requirement as the core of the new photographic practices. Fujifilm bases its action the development of exclusive new products in accordance with its signature: "Value From Innovation".